Skip to content

Feed the Front Lines Initiative Started by Jersey Mike’s

What began as a good deed quickly became a successful initiative involving customers. 

PCR locations throughout the state began delivering free meals to first responders and frontline workers on March 17. Beginning with their own communities, crews distributed meals to organizations nearest to them. They began branching out to feed as many people as possible. 

The first weekend of this initiative saw great success. Crew members called around to schedule drop off times and points. Managers personally delivered meals to locations. As a result, hundreds of meals were donated throughout the state. “This was an initiative that our crews felt passionate about and they executed with ease,” says Chris Rigassio, CEO of PCR. 

Each day meals were delivered to dozens of locations throughout the state. Subsequently, this translated to hundreds of meals each week for our frontline workers and first responders. As news of this hard work began to spread, our loyal customers were requesting ways to get involved as well. 

One customer, reaching out on Instagram, wanted to donate a box of subs to Robert Wood Johnson in New Brunswick. Then, the inquiries began pouring in from customers. As a result, Jersey Mike’s launched it’s Feed the Frontlines campaign on April 6. 

Customers could sponsor a meal by ordering catering boxes. Then, they choose a destination and delivery time. Jersey Mike’s will match the donation and deliver the order. So far, Jersey Mike’s and their customers have fed thousands of frontline workers and first responders. 

If you are interested in getting involved and sponsoring a meal, contact a participating PCR Jersey Mike’s today!